To protect and maintain their brands, enterprises must remain on the cutting edge of real-time media content aggregation and be aware of precisely what is being said about them at all times. Historically, it has been enough to merely harvest data from traditional information outlets, such as syndicated news feeds, however, over the past five years, User Generated Content (UGC), such as blogs and podcasts, has gained a significant stake in public mindshare with an increasing influence on customer decisions.
As a result, organizations must leverage a content aggregation solution which not only harvests information from conventional news sources but can quickly and efficiently provide relevant insight into the wide and rapidly updated body of UGC.
Moreover’s CI-Metabase product line has a new offering, the User Generated Content Metabase which enables businesses to monitor and analyze blog and podcast content for commentary on and mentions of companies, customers, competitors, products, trends, markets, announcements or any other topic pertinent to business intelligence needs relevant information.
With the Moreover CI-Metabase you can be assured of deep and broad coverage. CI-Metabase has two offerings:
News Metabase
Our aggregated news content is harvested from over 25,000 hand-picked, editorially ranked sources, covering over 200 countries and more than 75 languages.
User Generated Content Metabase
The user-generated content Metabase monitors over 6,000 premium podcasts and over 10,000 premium blogs, in addition to accounting for over 120 million blog & podcast updates per month. The User Generated Content Metabase leverages Weblogs.com, the premier ping server in the blogosphere.
When used in conjunction with the News Metabase, the UGC Metabase provides real-time, around-the-clock monitoring of online information related to topics and/or companies of your choice.